Quarion Ltd http://quarion.co.uk Local Business Marketing Experts Tue, 11 Feb 2014 23:24:49 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.7 How Do You Find a Marketing Consultant? http://quarion.co.uk/how-do-you-find-a-marketing-consultant/ http://quarion.co.uk/how-do-you-find-a-marketing-consultant/#comments Thu, 21 Mar 2013 14:30:08 +0000 http://demo.consultantcredibility.com/?p=39 The good news is that once you’ve come this far, and you don’t think you can handle thinking about marketing for one more minute, you don’t have to. This is the point where you can take all the information about your basic plans and ideas about marketing, and all of the pertinent information about your company, and hand it over to your actual marketing consultant. Now the trick is just finding one. Just like when you’re looking to hire anybody else for your business, you need to start by doing some digging, and then scrutinizing every potential candidate. 

Look for small businesses that have marketing ideas that appeal to you. You don’t need to go in and directly ask the owner who handles their marketing, but you can look for small signs, such as a marketing company’s logo or name inside certain pieces of brochures, pamphlets, or other marketing materials. If you know any of the small businesses in the area and feel comfortable asking, you can ask them outright who does their advertising, or if they hired a consultant, and start your list of names that way.

The good news is that once you’ve come this far, and you don’t think you can handle thinking about marketing for one more minute, you don’t have to. This is the point where you can take all the information about your basic plans and ideas about marketing, and all of the pertinent information about your company, and hand it over to your actual marketing consultant. Now the trick is just finding one. Just like when you’re looking to hire anybody else for your business, you need to start by doing some digging, and then scrutinizing every potential candidate.

Look for small businesses that have marketing ideas that appeal to you. You don’t need to go in and directly ask the owner who handles their marketing, but you can look for small signs, such as a marketing company’s logo or name inside certain pieces of brochures, pamphlets, or other marketing materials. If you know any of the small businesses in the area and feel comfortable asking, you can ask them outright who does their advertising, or if they hired a consultant, and start your list of names that way.

The other good news is that most marketing consultants today know that the Internet is the best budget-friendly way to reach a huge group of people in a short amount of time. For this reason, most marketing consultants today will have a website. So doing a simple search in your browser for ‘marketing consultants’ is going to yield you a huge listing of results. You can narrow it down even further by adding your location and you’ll still get hundreds of names. This is a great way to look for a marketing consultant for your business too, because consultants often use their own website to show off their marketing and web design skills, so you can really get a feel for what their marketing vision is and how they could work for your small business.

If you’re still having trouble finding a good-sized list of names of marketing consultants, you can always check your local Yellow Pages. Just look under “Marketing Design Firms” or other related category and there too, you should also get a list of names. And, they’ll all automatically narrowed down into consultants that work in your area.

Once you have your list of potential marketing consultants for you, you can then start calling around and setting up interview times, or just beginning the interview then over the phone. This will most likely depend on how much time each marketing consultant will have at the time you call. Just in case, have a list of questions ready that you can ask. These questions will provide more insight than any website ever will, when it comes to making sure the marketing consultant you hire is right for you, is worth the cost, and will benefit your company.

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What is a Marketing Consultant? http://quarion.co.uk/what-is-a-marketing-consultant/ http://quarion.co.uk/what-is-a-marketing-consultant/#comments Thu, 21 Mar 2013 14:29:52 +0000 http://demo.consultantcredibility.com/?p=37 Marketing consultants are experienced professionals that can help a company or business create and execute plans and strategies that will market, or sell, that company’s products or services.

It’s very important to understand that marketing consultants are not just ad agencies or advertising executives.

While creating ads and tag lines will be part of a marketing consultant’s job, there is much more that’s involved.

A marketing consultant will help a company price, package, distribute and sell their product or service. These things are included in what’s known as the “marketing mix”, a mixture of ideas and strategies that will advertise the product, but will also take every element of the product into consideration to make it better and more accessible and appealing to the public. Essentially, a marketing consultant must be able to advise their clients on the best way to sell their products, and that includes every single aspect of that product, not just the advertisements themselves.

Marketing consultants must be able to bring a lot of skills and knowledge to the table. They must be able to understand the thoughts, actions, and behavior of consumers so that they can understand why consumers buy the things they do. Marketing consultants must be able to understand things such as the targeted demographics for a specific product and then figure out what media outlet is best for reaching that demographic. They must understand what type of marketing that target demographic is going to respond to best, and what will drive the consumer to buy the company’s product or service.

Along with critical thinking skills, a marketing consultant isn’t all about numbers and statistics, either. Any marketing consultant must also be able to think creatively. The world of marketing is one that is always changing, and one that consumers can quickly become bored with. Using the same marketing strategy that’s been used for millions of companies with millions of different products just isn’t going to work, because consumers simply won’t respond to it. A marketing consultant must be able to think of creative strategies that will interest consumers in the product and get them to eventually buy it.

Marketing consultants can either be proficient and knowledgeable in all areas of marketing, or they may specialize in one certain area of it, such as Internet marketing, direct mail, or other forms of marketing. Large firms will most likely include things such as web design and they may also have separate departments for client services, production, and distribution. Other marketing consultants have their own business, and take care of all these things themselves, or with a small staff.

Either way, you shouldn’t choose your marketing consultant based on the size of the company they own or work for. You’ll need to do some of your own digging and research to decide which marketing consultant is truly best for you and your company.

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Why Hire a Marketing Consultant? http://quarion.co.uk/why-hire-a-marketing-consultant/ http://quarion.co.uk/why-hire-a-marketing-consultant/#comments Thu, 21 Mar 2013 14:29:34 +0000 http://demo.consultantcredibility.com/?p=35 When it comes to marketing your company’s product, there are a few choices that you have. You can do it yourself, you can hire someone full-time to take on the job, or you can hire a marketing consultant. This latter choice is really the only way to go. Yes, that’s partly because they bring all the skills, experience, and knowledge necessary to do the job correctly, but that really is only part of it. There are so many reasons to hire a marketing consultant, and no reason why you shouldn’t.

Money. Yes, just like everything else in your business, marketing comes down to money. The better your marketing campaign is, the more money you are likely to make. And while you may think that hiring a marketing consultant will take away from that extra profit, because you’ll be spending those extra dollars on your consultant, this is absolutely untrue.

If you take on the giant task of marketing yourself and fail, it will cost your company hundreds and thousands of dollars. And when that happens, your marketing budget may already be tapped, disallowing you the opportunity to find your mistakes and do it again properly a second time. And that’s not the only way that marketing consultants will save you money.

If your small business needed to have its roof repaired, would you hire a contractor full-time to stay on with your company, in the event that you need roof work done again at some point? Of course not! You’d hire a contractor to take care of the problem and your business would be finished with them once they were through.

If you have another roof problem in the future, you’ll call them back and arrange for a new job – there’s no need to pay them in the meantime. And the same is very true for a marketing consultant. While hiring a full-time marketing individual or department will allow you to hand over marketing jobs and duties to that person when they arise, that won’t be all that often. Once your marketing strategy has been created and implemented, there will be very little for your marketing consultant to do.

While you may have to bring them in once in awhile to adjust marketing strategies and change them slightly, it’s certainly not worth bringing someone in full-time, and that strategy will definitely cost you a lot more in the long run than hiring a consultant will be.

Another very good reason to hire a marketing consultant is simply because you are too busy to do it yourself! As the owner of a small business, you already have several balls in the air that you’re juggling. Marketing is an enormous area and if you take it on yourself, you’re bound to drop one of those balls, either in the marketing department or somewhere else within the company. And wherever something gets missed, that’s going to cost your company money in one form or another.

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