Analysts are predicting that Text Message Marketing will eventually become the preferred method of servicing customers and clients with things such as appointment reminders, surveys, self-help services, and much more.
In a recent ‘non scientific’ study of how the younger generation use their smartphones on a daily basis some interesting facts emerged….Phone calls are no longer ‘cool’…because Text Messaging is.
Personally I believe (rightly or wrongly) this is now the preferred method of communication for most generations, not just youngsters.
Imagine the increased custom you would see when business is a bit slow by sending out a quick text message to your mobile list offering them a buy one get one half off deal…or something similar..